US: The Harris campaign is far ahead of the Trump campaign in spending on social media messaging
US: Regarding message on platforms such Facebook and Instagram, the Harris campaign is significantly exceeding the Trump campaign in expenditure.
Reviewing publicly accessible data on the social media site reveals that Vice President Kamala Harris’s 2024 campaign has spent $54.7 million with Meta, Facebook and Instagram’s parent firm in the previous three months. Over the period, the Harris campaign ran 36,805 commercials utilizing Meta.
Former President Donald Trump’s campaign ran 5,492 social media advertisements and spent only $6 million with Meta throughout the same timeframe. Opinion surveys have seen them sprinting almost neck and neck.
“The vice president’s campaign is doing what they feel they need to be doing to cut through the noise and reach people,” said senior Democratic strategist Amy Chapman, the 2008 Obama campaign’s Michigan state director.
Based on the most recent statistics, the Harris team spent $3.5 million with Meta on roughly 6,252 advertising from Sept. 30 to October 6, compared to only $890,415 spent by the Trump campaign on 642 commercials in the previous week alone.
While the Trump campaign spent $9.3 million during the last ninety days on 716 advertising with the search engine and online video sharing platform, the vice president’s team spent $31.5 million on 8,655 Google and YouTube commercials in the past three months.
The campaigns’ investments in contacting voters on other social media sites such X, previously known as Twitter, and TikHub, which lack easily accessible political expenditure statistics remain unknown.
Republicans said that while Harris spent more, the Trump team used a range of communications techniques to appeal to voters in battleground areas.
Said Alex Leykin, the Republican chair of Ozaukee County in Wisconsin, “I’m seeing him in everything from postcards to emails to texts to TV” and social media. Trump’s campaign commercials abound throughout the state, he said, “there’s no shortage”.
The commercial supremacy of the Harris campaign also permeates the radio waves.
An study by AdImpact shows that the campaign had $113.4 million in television ads scheduled until Election Day at the beginning of the general election cycle in early September. According to the AdImpact research, the Trump campaign in late August bought TV advertising valued at $59.9 million until Nov. 5.
The difference underscores Harris’s financial advantage after she withdrew out of the Democratic nomination process.
More than tripling Trump’s $306 million fundraising total up to that time, Harris raised $685 million by the end of August. After generating $160 million last month, the Trump campaign stated having $283 million in cash on hand at the end of September. September funding data for the Harris campaign have not yet been published.
In the latter stretch of the election, the campaigns have increased ad expenditure. Additionally pouring millions into the 2024 contest are outside organizations supporting Harris and Trump.
Harris’s TV and social media campaign is part of an effort to influence undecided voters in the crucial states that will decide the result of the election.
In order to refute detractors who claim the campaign is avoiding press coverage, Harris and her running buddy Minnesota Gov. Tim Walz have also made more media appearances recently.
Though Harris greatly outspends Trump on TV and social media, the 2024 contest for the White House remains somewhat tight.
In a nationwide New York Times/Siena College survey issued this week, Harris guided Trump 49 to 46 percent. While early voting is under way in numerous states throughout the nation, other surveys show the contenders engaged in a close contest in important battleground states with less than four weeks to go.
