Vice President J.D. Vance arrives in Wisconsin on Thursday, where he will promote a big tax and spending package

Vice President JD Vance visits Wisconsin on Thursday to pitch the big tax and spending plan that President Donald Trump says needs rebranding before next year’s midterm elections.

His office said Vance would speak at a steel-fabricating site on the law’s manufacturing advantages as part of a Republican blitz over the August congressional break to defend a poll-unpopular policy.

Trump and Vance are rewriting the measure, which Trump signed on July 4, to transform a policy gain into a political one before the 2026 elections.
Trump acknowledged on Tuesday that his party would struggle to sell his “big, beautiful bill.”

“I’m not going to use the term ‘great, big, ‘beautiful’—that was good for getting it approved, but it’s not good for explaining to people what it’s really about,” Trump told his Cabinet meetings, calling the bill a “major tax cut for workers.”
In August, the independent Pew Research Center reported 49% of Americans opposed the tax and spending bill, compared to 29% who supported it.

Majorities worried it would raise the government debt and damage low-income Americans while benefitting the rich.

The White House said internal surveys nationwide supported numerous legislative elements.

Democrats have used low support to imply the bill benefits the wealthiest. The Congressional Budget Office predicted 12 million additional uninsured Americans over the next decade and roughly $1 trillion in Medicaid losses.

The Wisconsin Department of Health Services estimates that the law may cut health coverage for 276,000 people, including 63,000 childless adults facing additional Medicaid work requirements. State SNAP cutbacks may cost $314 million yearly, threatening tens of thousands of food aid.

Vance has been essential to the White House push to sell the spending package, reflecting his increasing party profile and perceived ability to connect with working-class Americans.

Since early August, he has visited swing states Georgia, Ohio, and Pennsylvania, where Republicans are hoping to flip Senate seats or defend vulnerable House members.

His campaign has focused on middle-class tax relief and new savings accounts for children under 18, but many of those advantages won’t take effect until after the elections, making it harder to garner instant support.
Vance’s wording has changed throughout those appearances, following White House messaging.

In Pennsylvania and Ohio, he nicknamed the legislation “One Big Beautiful Bill.” By late August in Georgia, he called it the “Working Families Tax Cut.”
An anonymous White House insider stated the shift is intentional.

“The message has to stress advantages for working families,” the person added. “The name definitely does not help, and our polling has started to reflect that.”

The Trump White House hopes intensive, targeted outreach and better messaging can convince voters before the November 2026 elections, when Republicans will defend their House and Senate majority.